New PSA Campaign Encourages Firearms Owners To "Lock It Up" When Not In Use And Provides Firearms Safety Resources For Families

Print
Font Size:
Default font size
Larger font size

Posted: Thursday, July 31, 2014 7:44 am | Updated: 3:33 am, Fri Aug 1, 2014.

(NAPSI)—Launching today, the Safe Firearms Storage campaign encourages firearms owners to make safe firearms storage a priority. According to a study by the RAND Corporation using statistics from the United States Centers for Disease Control and Prevention, approximately 1.4 million homes have firearms stored in a way that makes them accessible to the wrong hands—children, at-risk youth, potential thieves, and those who intend to harm themselves or others.

To encourage current and prospective firearm owners to safely lock up their weapons when they’re not in use, the National Crime Prevention Council (NCPC) announced a new public service advertising (PSA) campaign developed in partnership with the Ad Council and funded by the Bureau of Justice Assistance (BJA).

“We teach all drivers to buckle up in case of accidents and to lock their cars. The same logic applies to this campaign; we want owners to lock up their firearms to prevent accidents and keep them out of the wrong hands. Safe storage ensures that owners are doing their part to increase public safety,” said Ann M. Harkins, President and CEO, National Crime Prevention Council.

The TV, radio, print, outdoor and online PSAs feature community voices calling on firearms owners to safely store their fire_arms. The campaign ads were created pro bono by the New York City-based ad agency, Merkley+Partners. The PSAs end with the call-to-action: “Remember, Always... Lock It Up” and direct firearms owners to ncpc.org to determine the best safety solution to fit their households, including:

• Clearing the firearm before storing it.

• Using firearms safety devices, such as trigger locks and cable locks.

• Storing ammunition separately in a locked container.

“For more than thirty years, we’ve worked with NCPC to produce ads designed to prevent crime including gun-related violence. Through iconic McGruff the Crime Dog® we have helped communities “Take A Bite Out Of Crime®.” This campaign represents a powerful new extension of our efforts, and one that fosters a critical dialogue between adults about safe firearms storage,” said Ad Council President and CEO Peggy Conlon.

The “Safe Firearms Storage campaign” website, www.ncpc.org, features a step-by-step, visual Snapguide and graphics that illustrate options for properly storing a firearm in your household. The website also offers resources to help firearms owners talk with their children about firearm safety in the home.

The PSAs will be distributed to media outlets nationwide today and per the Ad Council’s model, the ads will air in advertising time and space entirely donated by the media and other partners.

 

On the Net:North American Precis Syndicate, Inc.(NAPSI)

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

SUBMIT PHOTOS & VIDEOS | VIEW ALL PHOTOS & VIDEOS

Send your photos & videos to Pix@MySuncoast.com and you could be featured on ABC 7 & our website.