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Working Together to Help Reduce Obesity

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Posted: Friday, January 10, 2014 1:00 am | Updated: 3:33 am, Fri Jan 10, 2014.

(StatePoint) American waistlines have been steadily expanding in recent decades. More than 35 percent of American adults are obese and 70 percent are overweight, according to U.S. Centers for Disease Control and Prevention statistics. Additionally, one in five American children is estimated to be obese.

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Fortunately, eating balanced meals is becoming easier, as America’s top food and beverage companies have begun working cooperatively to provide consumers with better-for-you choices. An effort spearheaded in May 2010 by the founding partners of The Healthy Weight Commitment Foundation (HWCF), a national, CEO-led organization made up of over 250 retailers, restaurants, manufacturers and others, is now targeting childhood obesity by lowering calories in current products and reducing portion sizes of single-serve products.

Representing the most comprehensive anti-obesity effort ever developed by the food and beverage industry, the HWCF has already surpassed its goal of cutting 1.5 trillion calories from the marketplace by 2015. As of 2014, HWCF surpassed this goal by 400 percent, according to the Robert Wood Johnson Foundation, whose independent evaluation noted a reduction of 6.4 trillion calories or 78 fewer calories per day for every American.

While obesity is on the rise, efforts to reverse this trend can help your family live a healthy, active lifestyle.

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