(NewsUSA) - While big businesses may command headlines, most would agree that it's small businesses that drive the economy. During the economic downturn, many small businesses were forced to close their doors but since then, with the help and support of American Express and local newspapers, community shops are making a comeback in the U.S.
(NewsUSA) - The recent government shutdown inconvenienced many Americans -- from federal workers, to tourists -- but how did it impact those looking for work? The health care debate was among the main catalysts for the shutdown, with both parties claiming to be the voice of the public, but has the voice of the job seeker been drowned out as a result? A new national poll asked those very questions to find out what was more important to job seekers -- a paycheck or health insurance. The result? The majority of unemployed Americans (77 percent) would apparently take the job, even if it meant no health insurance. Online career network Beyond.com surveyed over 5,000 job seekers from across the country to find out how the government shutdown and the technical frustrations with the health care rollout impacted their employment search. The survey comprised a dozen questions to determine if healthcare was really the main concern for those seeking work, and most respondents, it appears, were just interested in a salary to support their family. * 61 percent of those who participated in the survey said that their top priority when it comes to a job is salary, not health care. * That's despite approximately 32 percent of respondents saying they currently don't have health insurance, with nearly 50 percent of those people citing they haven't had health insurance for more than a year. * 89 percent of respondents said they'd do just about anything to find a job, including working long hours and/or weekends. "With so much speculation about the job market, we decided to go out and ask job seekers exactly what they were thinking," said Joe Weinlick, VP of Marketing at Beyond.com. "A big part of finding a job is confidence, and while health care is certainly an important issue, we've found that those looking for work are more concerned about things like honing interview skills or updating their resume. Health insurance is one of many factors people need to weigh when considering a job offer, but you have to get the job offer first." Survey respondents included job seekers from the Millennial, Gen X and Baby Boomer generations. Surprisingly, the majority of respondents from each generation reported that they'd consider job offers even if they didn't include health insurance at all -- despite numerous reports citing the increased need for health care across the board, especially with Baby Boomers. What do you think people will be most thankful for -- a paycheck or health care?
McDonald’s golden arches, Target’s bull’s eye and Starbucks' mermaid are all instantly recognizable symbols for their brands and they have an impressive retail impact. But more than just a name and logo, your brand includes everything from printed materials to your customer’s experience.
(NewsUSA) - You might recognize Cobalt Coal as both the public company and the star of one of America's newest "reality documentary" shows -- Spike's latest project, "Coal."
We wondered what marketing professionals look for when they evaluate online content providers for a possible partnership.
(ARA) - Network connection speed is always increasing, and small business owners should think about how they can stay abreast of improvements and use new technology to their advantage.
(NewsUSA) - Everyone has a dream -- it's the one thing they would rather be doing more than anything else (and are sure they could succeed at). Yet, it's something entirely different from what it is they do to pay the bills.
(NAPSI)—As you are well aware, a great deal of the energy and attention in this country is focused on creating jobs. As the Secretary of Labor, this challenge is foremost on my mind. But creating jobs is only part of the puzzle.
(NAPSI)—There’s good news for veterans looking for a new career-and those who care about them.
(NAPSI)—Did you know that the average American worker holds between seven and 10 jobs in their lifetime? Because of our rebounding economy, the U.S. is seeing a skills gap—a mismatch of open jobs with skilled workers.
Your head is foggy and everything you write ends up looking like bland oatmeal. A bathroom break and a cup of coffee later, and you're still struggling to write the first sentence. Writer's block is an enemy that authors everywhere combat on a daily basis, sometimes getting so bad as to shut down an entire day's worth of work. And while some methods to rid this issue are anecdotal remedies, others are scientifically proven to get your creative juices flowing again.
Employees are the heart of any business, so recognizing their value and helping them work efficiently is vital to an organization's success. To make sure their workforces are operating at optimal levels and to promote growth, many companies hire individuals trained in industrial organizational psychology, an area of behavioral science devoted to the study of how people work.
In 2011, Rosanna Fiske at the Harvard Business Review wrote, "Having strong corporate values is admirable, but values without proactive employee [understanding] of their importance might as well not exist ... employee communications has never been a more important component of a CEO's management toolbox."
You know a flat corporate event when you see one: lots of uncomfortable conversation, people standing idle and anything that most people would consider fun is nowhere to be seen. That is why many companies have changed course in their approach to events for their employees, putting a priority on fun and engaging in activities that organically promote interaction and give participants something to talk about long after the event is over.
For businesses and non-profits, the marketing goal is the same: finding a way to get the word out and create brand recognition. In today's world, where consumers are subjected to an almost constant barrage of ads in a wide variety of media, it can be hard for a single organization to stand out. Having a dedicated, creative marketing team on your side will help, but that's just the first piece of the puzzle.
(NAPSI)—Small- to midsized business (SMB) owners wear multiple hats, but the only one most ever wanted on their heads was that of “successful business owner.” However, today’s SMB owners typically manage countless functions that fall outside and can detract from their core products or services, including one they may not know is critical in today’s business landscape: managing their company’s online presence.
(NAPSI)—There’s good news for those who have to take care of business while on the go. Two new software applications from Infor, a leading provider of business software and services, make it possible to have access to cloud-based programs when outside the office.
(NAPSI)—The estimated number of woman-owned businesses across the country is 8.1 million. Yet what’s really impressive is that many female business owners are also mothers, wives and heads of households.
NAPSI)-Theres not only an app for that-just about everything from online banking to driving directionsbut now theres an online tool that makes it easy for anyone to quickly and easily create professional-quality mobile applications. That tool is making it easier to develop and deliver apps to users.
(NAPSI)—How many good jobs America can provide may depend, according to one ingenious theory, on how close the country can come to following the National Football League’s (NFL) successful attempt at increasing diversity.
It wasn't that long ago when the marketing menu for businesses consisted of print, radio and television. But as the Internet took hold, and Americans began to spend larger and larger shares of their time online, businesses began to see the opportunities offered by Internet marketing.
For more than 200 years, the United States of America has been viewed as the land of opportunity - a nation where almost anyone who is willing to work hard can become successful, regardless of how they start out.
Within almost every successful business is a well-developed plan for connecting to the customer. This relationship helps build trust between your company and your customers. More often than not, with trust comes more revenue. So how do you establish trust?
A restaurant kitchen boasts many hard-working appliances, but one of the most used and most crucial is the ice machine. Ice helps keep food safe, it keeps customer's drinks fresh, and a bar simply cannot function without it. To keep your ice machine in good shape, it's important to conduct regular maintenance.
When the power goes out in your home, it's rarely more than an inconvenience. When a business loses power, however, the results can be downright devastating.
Congratulations! You've developed your business plan, and it's time to start working. As you most likely know, creating a small business from scratch and running it smoothly can be a 24/7, uphill battle. You may still be working at 10 p.m., whereas your friends are out having a few drinks. Thus is the difficult path to forming a successful startup. However, when the fine line between your business life and personal life begin to blur together, both worlds begin to suffer. Creating a plan to keep your business and personal lives balanced can grant you success in both areas.