Florida tourism industry hopes for $100 million funding

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TALLAHASSEE, Fla. (WTXL)--Governor Rick Scott is hoping lawmakers will approve $100 million to promote tourism in Florida.

Last year a new record was set with more than 94 million visitors. The governor wants to move that number to 100 million visitors.

State leaders say the impact will hit home, boosting tourism locally.

Steve Adams with Hunter and Harp Hospitality depends on people from out of town for a lot of his business at the Front Porch restaurant in Tallahassee.

He says it's the seafood that often attracts the customers and the town itself.

"I think a lot of people enjoy what we have to offer in Tallahassee," said Adams. "We have a small town feel and great universities, great lodging facilities great restaurants."

Tourism in the state of Florida is the number one industry and it also has a huge impact in Tallahassee.

"Last year in 2013 we had almost 2.8 billion visitors," said Lee Daniel, the director of the Leon County division of tourism development "Those visitors spent direct dollars, no roll-over, $914 million dollars in our local economy. "

He says 13,000 jobs in the county are tourism-related and it's nearly a billion dollar industry here in town.

He says if lawmakers approve the funding, they're sure to be involved with new marketing programs created through Visit Florida to promote tourism in Tallahassee.

He says what good for the state as a whole will benefit the local economy.