Florida Tourism Day on Wednesday

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TALLAHASSEE, Fla. (WTXL) - In the midst of another year of record-setting attendance, Florida's tourism industry will be front and center for lawmakers this week.

The 2014 Florida Tourism Day on Wednesday will feature and promote the diverse sectors within Florida's tourism industry; that includes lodgings, restaurants, attractions, and more. State leaders say every 85 visitors to Florida creates one job.

In 2013, Florida set a new record after hosting 94.7 million visitors. A 3.5 percent growth from the year before, according to VISIT FLORIDA, the state's official tourism marketing agency.

Additionally, Governor Rick Scott has charged state leaders to help grow tourism and attract 100 million visitors by the end of 2014. Governor Scott is also pushing lawmakers to approve $100 million to promote the state's tourism industry.

Carol Dover, President/CEO of Florida Restaurant and Lodging Association appeared Monday on WTXL ABC27 Sunrise to talk about the event and the importance of connecting with lawmakers and Floridians to help promote the state's tourism agency.

"Three years of record-breaking visitation and a record number of tourism-related jobs proves that tourism continues to be a vital force in Florida," said Tammy Gustafson, Chair of the VISIT FLORIDA Board of Directors. "it also proves that our industry is directly tied to Florida's economic growth. This means we cannot let go of our effort to continuously advance Florida tourism."

The 2014 Florida Tourism Day is open to the public. It will be held Wednesday, March 12 from 5 p.m. To 8 p.m. on Adams Street between College Avenue and Jefferson Street. For more information, you may call (850) 224-2250 ext. 255 or visit www.FloridasTourismCounts.org.