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Cigarette giant Phillip Morris touts new anti-smoking stance

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SWITZERLAND (Swiss TV/CNN) - Phillip Morris International, the cigarette giant who manufactures Marlboro cigarettes in the United Kingdom said its New Year's resolution is to give up smoking.

Philip Morris International launched a new campaign that encourages smokers to kick the habit.

This is the latest move as the company works to develop "smoke free alternatives" such as the widely popular e-cigarettes and heated tobacco products.

Phillip Morris also created a new website called "smoke-free future" that has information about quitting.

Philip Morris international sells Marlboro cigarettes in the U.K. The U.S. version is sold by a separate company.

The new campaign synchronizes with England’s plan to reduce the number of people who smoke.  

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