Valentine's Day Flowers 4-1-1

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SARASOTA, FL-- Whether you love or loathe Valentine's Day, chances are if you have a sweetie, they'll be very disappointed if the goes by without a surprise, and what better way to say I love you than with flowers? But f you've waited till the last minute, don't worry, ABC 7's Fallon Silcox has the 4-1-1 on flowers.

From the floral artists down to the dispatchers, the work that goes into Valentine's Day is non-stop. But when it comes to flowers, Art Conforti says a rose isn't always a rose. For example, some open quickly, only to die a few days later, so how do you make sure your symbol of love stays in bloom? “The petal count is unbelievable, it's a multi-petal, just a tremendous petal count and that's what you really judge a rose by. It opens quickly but holds beautifully, as much as 7-10 days,” Conforti. He says there's no need to break the bank on the flowers. “We have gifts starting at 14.95, flower arrangements at 29.95 with roses included in them, we have them all across the board, we're going to create whatever you like, so the price won't hold us back.”

But what's even worse than being short on cash is being short on time-- and with Valentine's Day hours away, you may have to nix the online order and delivery. Most online florists require that the order be placed by 3pm to insure next day delivery, and even local flower shops often have a valentines day pickup policy. “We don't want to take a chance at having them delivered and miss the recipient,” Conforti.

And no matter who you send a loving message too, “I'm buying valentine's and a thank you for my mother in law,” Linda Stevenson. Or how you send it., “From combinations of chocolates and bears to wine, champagne, gift baskets and flowers, always roses number one,” Conforti says V-Day is all about the gesture, and thought.