Popular app blocked at Sarasota schools due to cyberbullying potential

Font Size:
Default font size
Larger font size

Posted: Monday, May 12, 2014 4:53 pm

SARASOTA COUNTY, Fla. -- Despite efforts to educate students about the effects of cyberbullying, the epidemic continues as a newer social media app affects hundreds of Sarasota County students -- many saying they feel victimized.

The app Yik Yak has taken bullying to new levels; it allows users to post anonymously, and its popularity among students at Riverview High, Pine View School, and Sarasota High has caused the school district to take action.

It all came to the surface two weeks ago, when Riverview High school administrators were made aware of anonymous rumors being spread through the app, which hundreds of students were using.

"Everyone would be like ‘look at what this person said about this person’, and when you looked around the cafeteria everyone was on their phones, looking at Yik Yak," says Riverview student Robyn Natherson.

Yik Yak acts like a local bulletin board for your area by showing the most recent posts from other users around you, according to the developer's website. It allows anyone -- within a 1.5 mile radius -- to share whatever they want with everyone, with no consequence.

"Back in the day, I might, if I didn't like you, I might put something on the bathroom wall and some people might see it, some people might not see it, some people might write comments next to it. Well Yik Yak is like taking that wall, but putting it on a billboard," says Riverview assistant principal Erin del Castillo.

Not only was the cyberbullying happening on school grounds, but also at Riverview High's choir competition in Lakeland, causing the choir director to get involved. Since the perpetrators would not come forward, she called off their performance.

"It was good to remind us that stuff like this is really hurtful," says student Jacob Taylor.

The school district got involved immediately, making it their mission to protect students. "We sent to the developer of Yik Yak, the GPS coordinates, the longitude and latitude of each of our middle schools and high schools, and they then built the geo fence around those longitudes and latitudes," says Darrell Reyka, with Sarasota County Schools security.

Sarasota County Schools already have a geo-mapping technology that measures weather conditions around the schools; this is similar technology that the developer uses to block the use of the app in certain locations.

Parents and students were notified of the app block.

"Behaviors of our kids concern me. I think the school did a great job of hearing about it and finding out about it and doing the appropriate things to shut it down," says parent Janet Clark.

Once the students leave school grounds, the app is no longer blocked. So moving forward, Sarasota County School’s security and administrators are urging parents to be aware of their student's social media interactions and apps they are using.

Official with the Manatee County School District tell ABC 7 that there have not been any reported incidents involving the app in their schools.

More about

More about

More about

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.


  • leagueofgentlemen posted at 3:55 pm on Tue, Jun 17, 2014.

    leagueofgentlemen Posts: 2

    You are correct, "TalkingJars". We cannot go back and correct the parental misjudgment of making cellphones the paramount fixation that they are for everyone today, especially our youth. However, we can make our learning institutions a more effective place for learning by having cellphones turned off, or better yet, left in their lockers, while in school so as not to disrupt and interfere with the learning process. There were no cellphones when I was in school and I manged to evolve just fine. We didn't need to have constant communication with our parents while we were in the care of our schools and teachers. Come to think of it, there were no school shootings, outrageous bullying situations or other kinds of "school problems" of the magnitude that there are today. And the U.S. maintained a much higher educational performance ranking in the world than it does today. Children are out-of-control today because their parents refuse to teach them self-discipline, consideration and social manners. They are afraid their children won't be their "friend" if they say "No!" once in a while. We're down a dangerous and harmful road. I fear it may be too late to remedy. Oh well. As long everything is fun and cute, right? That's all that matters. FUN and CUTE!

  • Curt1017 posted at 1:34 pm on Tue, May 13, 2014.

    Curt1017 Posts: 9

    Well said League

  • TalkingJars posted at 10:54 am on Tue, May 13, 2014.

    TalkingJars Posts: 1

    Modern devices are here to stay. Taking them away is not going to happen. What would really be helpful if someone developed apps that countered these shameful apps.

    Oh yes, there already is one, developed right here in Sarasota! Teach our children to grow up with empathy instead of fear.

    Sadly, this app is getting no press because Bullying is the hot topic, not doing anything to fix it.

    We will keep trying to inform people there is a resource, a teaching tool and protection for school children.

  • leagueofgentlemen posted at 11:40 pm on Mon, May 12, 2014.

    leagueofgentlemen Posts: 2

    At what point did parents let their kids take over? This is just the latest in the ridiculousness that highlights parents abdication of their role in disciplining their children and the rest of us have to put up with all this NONSENSE. Now our educators have to disrupt the education process, waste their time and our money dealing with some asinine "app" that some sophomoric, knucklehead developed. PARENTS, grow a pair and take the cell phones from your children. They aren't adults and they make you adults look STUPID and irritate the rest of us.


Right Now











Send your photos & videos to Pix@MySuncoast.com and you could be featured on ABC 7 & our website.