SARASOTA, Fla. -- Orange is not only the new black, but it is also a way of life at Orangetheory Fitness.
You may have noticed orange bicycles around the Suncoast. This is part of the Orangetheory Fitness marketing approach to raise awareness and get them in the door.
Once you get them in the door, you get 'em fit. "We've gotten so many people to walk through the door just to ask about these orange bikes. 8 months later, they are in great shape," says head coach Cody Moss.
“I've been working out my whole life. I tried several different workouts, but this is easier on my joints. I've lost 25 pounds now," says member Javier Baez.
Clients are bombarded with the color orange, and even cast in an orange glow. There is a reason behind that, as well.
The orange theory is that you keep your heart at a certain rate -- the orange zone -- during the workout in order to not only burn the most calories during the workout, but also throughout the day even when you are not working out.
“The energy is better than any other place I have been. Orange actually represents energy. It’s vibrant. The time goes by so faster than you can imagine. It is a fast hour," says Moss.
"That helps a lot. You get to know your body. After orange theory you are used to pushing your body, used to certain levels, so you become more successful in your workout," says member Ashley Klein.
In order to know what your heart rate is while working out, each participant is equipped with a heart rate monitor, and the heart rates are displayed for all to see on monitors throughout the studio. "So we know how hard they are pushing. If too little we can increase, but if pushing too hard we can scale it back. It's a good balance. At the end of the workout you know exactly how many calories you burned," says Moss.
Members, or potential members, don't have to be experienced. It appeals to all levels of exercisers, and like any good fitness workout, this one varies the routine from minute-to-minute, and from class-to-class.
“I was an instructor for years; karate, martial arts, spin, kick-boxing. This just has more validation," says Klein.
"We have a lot of members who have never touched a weight in their life; never looked at a treadmill. They come in and get results they want," says Moss.
Orangetheory Fitness also has a challenge for you. The Ultimate Weight Loss Challenge is a 6-week mission to meet your weight loss goals.
“I love the workout. I love the class. I haven't been to the gym in months," says Baez.
“It’s a workout you don't have to think about. You just do!" says Klein.
To find out more about Orangetheory Fitness and their 60 classes a week, just go to www.orangetheoryfitness.com.
If you have an idea for a fitness story, like a new workout or someone who's doing something new or cool in athletics, send Don Brennan an email about it at email@example.com.