Couples say 'I Do' again on Siesta Key

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SARASOTA - The rain couldn't dampen the love of hundreds of couples on Siesta Key Beach Thursday evening.

Despite the overcast skies and the drizzle, the couples all braved the elements to say "I Do"…again.

The vow renewal ceremony on Siesta Beach happens every year on Valentine's Day. It's an annual tradition that has grown to draw couples from all over the world wanting to reaffirm their love.

It's also become a popular alternative to the traditional wedding for some first-time couples, wanting to say "I Do" on Valentine's Day.