Athlete food endorsements and kids

Print
Font Size:
Default font size
Larger font size

Posted: Monday, October 7, 2013 10:16 am | Updated: 10:38 am, Mon Oct 7, 2013.

A new study finds a majority of the food and beverages being endorsed by high-profile athletes are for sports drinks, soft drinks, and fast food.

Yale University researchers looked at 100 professional athletes, the products they endorse, and how often kids are exposed to their ads.

The athletes were selected on the basis of “Bloomberg Business Week’s 2010 power 100” report. Results show nearly 80% of the food products in athlete-endorsed advertisements were energy-dense and nutrient-poor, while 93% of the advertised beverages had 100% of calories from added sugar.

Pro football player Peyton Manning and basketball star Lebron James endorsed the most energy-dense, nutrient-poor products in 2010.

Researchers say kids between the ages of 12 and 17 saw the most athlete-endorsed food and beverage brand commercials. This leads them to think that this may send mixed-messages to kids and that athletes should be aware of the health value of the products they endorse.

YOUR Health and Wellness News


More about

More about

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Featured Health Care Providers Sponsored directory

GERIATRICS

Dr. Sarah Kagan, PhD, RN, FAAN

View Profile >

SPORTS MEDICINE

John T. Moor, MD

View Profile >

PROSTATE CANCER

Michael J. Dattoli, MD

View Profile >

PRIMARY CARE

Jack E. Baron, MD

View Profile >

CARDIOLOGY - FONG

Jonathan Fong, MD

View Profile >

INTERVENTIONAL RADIOLOGIST

Gerald Grubbs, MD

View Profile >

SUBMIT PHOTOS & VIDEOS | VIEW ALL PHOTOS & VIDEOS

Send your photos & videos to Pix@MySuncoast.com and you could be featured on ABC 7 & our website.