(RNN) - Frederick Joseph of New York, created a GoFundMe to take kids in Harlem to see the highly anticipated "Black Panther" movie and in just 6 days he has already exceeded his goal.
Joseph created the fundraiser on January 5, with an initial goal of $10,000, as of Thursday more than $30,000 had been raised.
Since he has raised significantly more than his requested amount, Joseph said he will expand the reach and share proceeds, calling on others across the nation to join in what has been dubbed the #BlackPantherChallenge.
Thanks to all the amazing support, I am announcing the #BlackPantherChallenge. I'm challenging you to start a @gofundme to buy tix for kids in your city to see Black Panther! 10 campaigns that join the #BlackPantherChallenge will receive $100. read & share:https://t.co/KQ6vXdY95O— Frederick Joseph (@FredTJoseph) January 10, 2018
Social media marketing helped raise awareness of the campaign, with even the official GoFundMe page re-tweeting Joseph's efforts.
"Today I am announcing the #BlackPantherChallenge. I am challenging you to start a GoFundMe to buy tickets for kids in your city to see Black Panther,” - @FredTJoseph. Ten campaigns that join the challenge will receive $100! Get started here: https://t.co/KPmuU49ORL pic.twitter.com/GRB2s0otOJ— GoFundMe (@gofundme) January 10, 2018