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Joy in America: Exploring Route 66 Reality Show

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Posted: Tuesday, June 24, 2014 1:53 pm | Updated: 9:24 pm, Tue Jun 24, 2014.





Joy in America: Exploring Route 66 Reality Show

LOS ANGELES, June 24, 2014 /PRNewswire/ -- Beauty Media Inc. and ICN

TV Network jointly launch their co-produced "Joy in America: Exploring

Route 66 Reality Show" on July 16th! The program will be aired on the

websites of both co-producers.

Known as the Mother Road, Route 66 runs from Chicago, Illinois,

through Missouri, Kansas, Oklahoma, Texas, New Mexico, and Arizona

before ending in Santa Monica, California. It has become an epitome of

American history and culture.

During the 15 day period from July 16th to July 30th, ICN, together

with selected experts from various fields, will take a cruise down the

historic road that signified freedom and the fulfillment of a dream.

We expect the show to initiate a new trend in the travel television

industry in both the U.S and China. The high-profile program is on tap

to receive extensive coverage:

Mainstream media will report from both China and the U.S providing

wide, influential coverage.

Our reality show will receive wide coverage by well-known mainstream

media in both China and the U.S, including ICN International

Television, CCTV Journey of Discovery channel, China Southern Airlines

Cultural Media Limited Co., Youku Video, and Tencent Video. Together

these channels provide the most up-to-date reporting and a full range

of advertising options.

Five programs with American cultural themes form the package bringing

a real-life experience and in-depth exploration of a new culture to

the viewers.

During the program, you will not only get to glimpse the most

extraordinary natural scenery, but also partake in cultural events.

(1) On the 4,000-foot glass bridge skywalk near Grand Canyon West, you

will witness the most romantic wedding of the century. (2) On Bonfire

Night you will be introduced to the ancient and mysterious Navajo

tribe at Navajo Tribal Park, the largest Native American tribe in the

United States. (3) The Cadillac Doodle Contest, taking place in

Cadillac Manor, will give you an opportunity to demonstrate your

artistic creativity on the 10 Cadillac vehicles awaiting you on Route

66. (4) You will get a chance to win the eating competition among

Western cowboys by finishing a 72-ounce steak within an hour at the

50-year-old steak restaurant resplendent with history located on Route

66. (5) You will also visit the Budweiser headquarters in St. Louis,

take a tour of the beer-brewing process, participate in a

wine-tasting, and then join a cocktail party on the world famous beer

brewer's premises.

A video clip, a photo album, a poem and a short story - a collection

of precious memories.

While taking in nature and the local culture along the way, we offer

every one in the group room for creativity. You can include the

beautiful landscapes and keep a priceless memento of your adventure in

your camera or, if you choose to keep write a poem or a story, in your

diary. ICN TV Network will then collect those priceless works and

create an album for display and for your collection.

Spreading the news via multiple formats throughout the journey -

Close-ups and follow-ups.

The entire "Exploring Route 66" event will be broadcast live on ICN TV

Network, Youku video and Tennant video. Through these media channels,

the audience will be able to get the story first-hand and share all

our beautiful moments along the way. A five-minute news segment is

scheduled as a feature report on ICN's daily news show and will track

the day's main events, while a more detailed "Exploring Route 66

Reality Show" feature program will become available for viewing online

shortly after the journey ends.

"Joy in America: Exploring Route 66 Reality Show" is an all-American

experience. What problems await Chinese drivers taking the wheel for

the first time in the U.S? What wonders do we expect to see during the

journey? What will happen as Chinese and American cultures collide?

Please stay tuned for "Joy in America: Exploring Route 66 Reality

Show" by ICN TV Network!


-0- 06/24/2014

/CONTACT: Joe Jiang / ICN TV Network, 626-337-8889, joe@icntv.net

/Web Site: http://www.icntv.net

CO: ICN TV Network; Beauty Media Inc.

ST: California China




-- NY55674 --

0000 06/24/2014 17:53:00 EDT http://www.prnewswire.com

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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