Hollywood Stars Align For Stand Up To Cancer Friday, September 5th

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Posted: Wednesday, August 20, 2014 9:00 am | Updated: 7:46 pm, Wed Aug 20, 2014.

[STK]

[IN] ENT TVN HEA

[SU] NPT

TO ENTERTAINMENT, AND HEALTH EDITORS:

Hollywood Stars Align For Stand Up To Cancer Friday, September 5th

LOS ANGELES and NEW YORK, Aug. 20, 2014 /PRNewswire/ -- The Hollywood

community is once again uniting to support Stand Up To Cancer (SU2C),

a program of the Entertainment Industry Foundation (EIF), which will

stage its fourth biennial fundraising telecast Friday, September 5

(8:00 - 9:00 PM ET/PT).  Gwyneth Paltrow, Reese Witherspoon, Pierce

Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland,

Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Danny McBride, Eric

Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem

Abdul-Jabbar, Marg Helgenberger, Matt Passmore, Rob Riggle, Italia

Ricci and Bree Turnerwill appear in the broadcast, with special

performances by The Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana

Grande, and Dave Matthews.  Additional stars and performers will be

announced in the coming weeks.

Paltrow and Joel Gallen of Tenth Planet Productions will co-executive

produce the Sept. 5 broadcast, live from the Dolby Theatre in Los

Angeles.  ABC, CBS, FOX and NBC, along with ABC Family, American

Forces Network, Bravo, Cooking Channel, Discovery Fit & Health, E!,

Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO

Latino, ION Television, LMN, Logo TV, MLB Network, National Geographic

Channel, Oxygen, Palladia, Pivot, SHOWTIME, Smithsonian Channel,

Starz, TNT and VH1 are donating one hour of simultaneous

commercial-free primetime for the nationally televised fundraising

special on Friday, September 5, to be broadcast live from the Dolby

Theatre in Los Angeles. The show will stream live on both Hulu and

Yahoo.

Instead of the traditional phone bank staffed by celebrities, the

Sept. 5 telecast will feature a "digital lounge" on the set, hosted by

Yahoo News Global Anchor Katie Couric. Stars in the digital lounge

will reach out to viewers via phone, Facebook, Instagram and other

social media platforms through an exciting new campaign called "We're

Calling You" that  SU2C's supporters can sign up for, as of today, at

werecallingyou.org.

"Since we started Stand Up To Cancer in 2008, social media has

exploded, creating a whole new way to connect," said Couric, a Stand

Up To Cancer Co-Founder. "So in an unprecedented way, we'll have

plenty of stars reaching out to donors via social media, thanking them

through Facebook messages, digital shout outs, Instagrams and tweets.

In other words, this year, we are so 2014!"

Facebook has collaborated with Stand Up To Cancer since its first

telecast in 2008 and is now SU2C's primary social media partner. Over

the years, SU2C has continued to expand on its relationship with

Facebook through various initiatives to inspire and engage people and

connect them with SU2C celebrity ambassadors. With the "We're Calling

You" activation, Facebook and Instagram will enable supporters and

fans to engage directly with their favorite stars. See more at

werecallingyou.org.

In the on-stage digital lounge, Katie Couric will tap into the

Facebook Mentions Box, which allows supporters to share their

connection to cancer and receive real-time responses from celebrities.

Other celebrities in the digital lounge will participate in Facebook

Q&As, using their own pages to respond live to fan questions.

Facebook and Instagram will also have a presence on the star-studded

red carpet on Sept. 5 with a photo experience that will capture the

stars as they make their way into the Dolby Theatre, sharing those

images and videos with fans. All of this, and much more, can be

followed on Stand Up To Cancer's social media feeds (facebook.com/su2c

| Instagram: @SU2C | Twitter: @SU2C).

In addition to Facebook, an array of digital and social media

platforms and influencers -- ranging from reddit, Nerdist, Tumblr,

Yahoo, Hulu, AOL, and The Huffington Post - are helping support SU2C

this year.

"Cancer affects us all," said Paltrow, who lost her father, Bruce

Paltrow, to oral cancer in 2002, "and each and every person can help

the scientists who are working 24/7 to save more lives.  We want to

get that message out in as many ways as possible, so we're excited to

use social media to reach supporters from all over who are helping to

grow the Stand Up To Cancer movement, and hopefully, get even more

people to stand up with us."

This star-studded appeal continues to help build public support for

SU2C's groundbreaking translational research that can provide patients

with new therapies to save lives now. SU2C brings together scientists

from different disciplines across institutions and international

boundaries to collaborate on finding new treatments for a wide range

of cancer types.

For the first time, there will be a Canada-inclusive co-broadcast of

the 2014 telecast, which will air simultaneously on all four major

English-language Canadian networks: CBC, City,CTV and Global, along

with Canadian services AMI, CHCH, CHEK, Fight Network, and Hollywood

Suite. All funds received from the Canadian general public during the

broadcast will be directed towards the creation of collaborative

research teams, as well as education and awareness programs conducted

in Canada.

"It is such an honor to be part of this extraordinary event and

movement. Everyone is joining together: the artists are volunteering

their talents, the broadcast and cable networks are giving us the

time, and the great online community is helping us reach millions of

people. It is a powerful and hopeful moment to see so many stand

united to turn every cancer patient into a survivor," said Gallen.

The first three SU2C telecasts took place on September 5, 2008,

September 10, 2010 and September 7, 2012, and were made available to

more than 190 countries. To date, more than $261 million has been

pledged to support SU2C's innovative cancer research programs. Since

2008, SU2C has funded 12 "Dream Teams" of researchers and two

translational research teams, as well as 26 young innovative

scientists whose high-risk, potentially high-reward projects are aimed

at ending cancer's reign as a leading cause of death worldwide.

SU2C was founded on the belief that collaboration would play an

integral role in advancing cancer research. To date, Stand Up To

Cancer has brought together more than 750 of the best and the

brightest research scientists from 112 institutions in six countries

to work together in order to save lives now.  SU2C-funded researchers

have planned, launched or completed more than 140 clinical trials.

Researchers supported by SU2C are investigating a wide variety of new

approaches to various malignancies, including cancers of the breast,

ovary, endometrium, lung, prostate, pancreas, and colon; metastatic

melanoma; childhood cancers including leukemia and lymphoma; and

cancers resulting from human papillomavirus (HPV) infection, among

other forms of cancer.

Work by SU2C-supported researchers has led to approval by the U.S.

Food and Drug Administration (FDA) of a new combination treatment for

pancreatic cancer, as well as FDA "breakthrough therapy"

designation-intended to expedite development of especially promising

medicines-for a new breast cancer drug.

The American Association for Cancer Research (AACR), the world's

largest professional organization dedicated to advancing cancer

research and its mission to prevent and cure cancer, is the official

Scientific Partner of Stand Up To Cancer. In the United States, AACR

is responsible for administering the grants and providing scientific

oversight in conjunction with the SU2C Scientific Advisory Committee,

chaired by Nobel Laureate Phillip A. Sharp, Ph.D., Institute Professor

at the Massachusetts Institute of Technology (MIT) and David H. Koch

Institute for Integrative Cancer Research at MIT.  Vice chairs of the

SAC are Arnold J. Levine, Ph.D., Professor, Institute for Advanced

Study and Cancer Institute of New Jersey; and William G. Nelson, M.D.,

Ph.D., director of the Johns Hopkins Sidney Kimmel Comprehensive

Cancer Center in Baltimore.

As SU2C's founding donor, Major League Baseball has provided both

financial support and countless opportunities to build the Stand Up To

Cancer grassroots movement by encouraging fans all over the country to

get involved.  In addition to MLB, SU2C's "Visionary" donors include

Cancer Treatment Centers of America, MasterCard, and The Sidney Kimmel

Foundation for Cancer Research.

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of

research to get new therapies to patients quickly and save lives now.

SU2C, a program of the Entertainment Industry Foundation (EIF), a

501(c)(3) charitable organization, was established in 2008 by film and

media leaders who utilize the industry's resources to engage the

public in supporting a new, collaborative model of cancer research,

and  to increase awareness about cancer prevention as well as progress

being made in the fight against the disease.

Current members of the SU2C Council of Founders and Advisors (CFA)

include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen,

Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren.

All current members of the CFA were co-producers of the 2012 televised

special. The late co-founder Laura Ziskin executive produced both the

Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally

launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as

SU2C's president and CEO since 2011.

In addition to "Visionary" donors Major League Baseball, Cancer

Treatment Centers of America, MasterCard, and The Sidney Kimmel

Foundation for Cancer Research, other major donors and collaborators

that are currently engaged with SU2C include Genentech, Prostate

Cancer Foundation, American Cancer Society, The Safeway Foundation,

Bristol-Myers Squibb, KWF (The Dutch Cancer Society), St. Baldrick's

Foundation, Lustgarten Foundation, Cancer Research UK, Sean Parker

Foundation, Fox Family Cancer Research Funding Trust, Fifth Third

Bank, Melanoma Research Alliance, Cancer Research Institute, Room Key,

Ovarian Cancer Research Fund, Ovarian Cancer National Alliance,

National Ovarian Cancer Coalition, Laura Ziskin Family Trust, Farrah

Fawcett Foundation, Siemens, HPV and Anal Cancer Foundation, and The V

Foundation.

For more information on Stand Up To Cancer, visit standup2cancer.org

About the Entertainment Industry Foundation

Stand Up To Cancer is a program of the Entertainment Industry

Foundation (EIF), the 501(c)(3) not-for-profit organization that

serves as the collective philanthropy for the television and film

businesses. EIF has distributed hundreds of millions of dollars to

support programs addressing critical health, education and social

issues. For more information, visit www.eifoundation.org

About the American Association for Cancer Research

Founded in 1907, the American Association for Cancer Research (AACR)

is the world's oldest and largest professional organization dedicated

to advancing cancer research and its mission to prevent and cure

cancer. AACR membership includes more than 34,000 laboratory,

translational, and clinical researchers; population scientists; other

health care professionals; and cancer advocates in more than 90

countries. The AACR convenes more than 20 conferences and educational

workshops every year, the largest of which is the AACR Annual Meeting

with more than 18,000 attendees. The AACR publishes eight

peer-reviewed scientific journals and a magazine for cancer survivors,

patients, and their caregivers and funds meritorious research directly

as well as in cooperation with numerous cancer organizations. As the

Scientific Partner of SU2C, the AACR provides expert peer review,

grants administration, and scientific oversight of team science and

individual grants.   For more information about the AACR, visit

www.AACR.org.

SOURCE Stand Up To Cancer

-0- 08/20/2014

/CONTACT: Media Contacts (US): ID PR, Sheri Goldberg, 212-334-0333, su2c@id-pr.com, or Rubenstein Communications: Robin Verges, 212-843-8075, rverges@rubenstein.com, or For press inquiries for Stand Up To Cancer telecast day-of Hollywood red carpet coverage: B|W|R Public Relations,Kelly Striewski, 310-248-6164, kelly.striewski@bwr-pr.com, or Media Contact (Canada): Pennant Media Group, Amira de Vera, 416-596-2978, amira@pennantmediagroup.com

/Web Site: http://www.standup2cancer.org

CO: Stand Up To Cancer; Entertainment Industry Foundation (EIF); American Association for Cancer Research (AACR)

ST: California New York

IN: ENT TVN HEA

SU: NPT

PRN

-- DC93867 --

0000 08/20/2014 13:00:00 EDT http://www.prnewswire.com

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