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Julie Edelman

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Posted: Thursday, October 4, 2012 4:00 pm | Updated: 9:50 am, Wed Feb 26, 2014.

Julie Edelman, also known as the “Accidental Housewife”, is a well-known TV and social media lifestyle personality.

She can now be seen on ABC 7 doing weekly segments in our Sarasota studios on a variety of subjects and making rounds in the Sarasota-Manatee area, getting involved in the Suncoast entertainment and social scenes.

Her journey began on Madison Avenue as an advertising executive and detoured to the Mop ‘n Go aisle when she became a wife and mother.

Along the way, she replaced doing high-powered corporate lunches with doing diapers and dishes. Thus, a need was born to balance who she used to be with what she had unexpectedly become:

A housewife.

Today, Julie is the go-to gal for easy, real-life time, money, and energy saving tips that maintain our homes, our family and even our manicures. And though her unique lifestyle solutions and tips may cause Martha, Heloise and Ty to cringe, she brings a sense of calm, humor and camaraderie to millions like her who live on what she lovingly calls “Hysteria Lane”.

Julie Edelman
Dick Dickinson


Julie helps empower women with the message that we’re all doing our individual best, and that our best is MORE than good enough. She believes we shouldn’t feel guilty or inadequate, nor compare our way of handling “housewifely life” to how our BFF or mother handles it.

Julie Edelman

Julie appears regularly on the Today Show with Kathie Lee ‘n Hoda, Rachael Ray, The Doctors and Better TV. She is the New York Times best-selling author of The Accidental Housewife: How to Overcome Housekeeping Hysteria One Task at a Time. She is quoted regularly in InStyle, Real Simple, Family Circle and Parent and Child.

Julie is a graduate of Duke University, studied at Oxford and is the proud mom of a Division One college athlete. She now resides in Lakewood Ranch, where she continues to maintain her home, her sanity and her manicure by keeping the appropriate day-part latte or libation and her signature rubber gloves in close reach.

We're happy to host her right here on the Suncoast!

For more tips from Julie, visit her on the web at www.JuliesTips.com

Or her Facebook and Twitter pages.

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Welcome to the discussion.


  • DougD posted at 2:12 pm on Thu, Jan 16, 2014.

    DougD Posts: 5

    Hi Julie, This is great information. There is so many items where the expiration date is hard to fine or read , or some don't have it. Guess I'll be stuffing my tummy or a. Trash bag over the next few days:) LOL xo

  • DougD posted at 11:49 am on Fri, May 17, 2013.

    DougD Posts: 5

    [beam] Good shoot, segment! Julie's a great, charming addition tithe Suncoast team.
    More please!!

  • DougD posted at 11:39 am on Fri, May 17, 2013.

    DougD Posts: 5

    [beam] Nice shoot, segment. Julie's a great addition to the Suncoast team. More please

  • DougD posted at 7:09 am on Fri, May 17, 2013.

    DougD Posts: 5

    Yeah! Love Wake Up with Julie. She's great! Informative with a fun humorous flair. She surely makes waking up early a bit easier. Kudos to whomever came up with the idea and found her. Can't wait to see more, too bad she's only on once a week.