WWSB EEO Public File Report 2008-2009

This report covers full-time vacancy recruitment data for the period October 1, 2008 to September 30, 2009.

This report covers full-time vacancy recruitment data for the period October 1, 2008 to September 30, 2009.

1)            Employment Unit:            WWSB-TV

                                                 1477 10th Street

                                                Sarasota, FL 34236

2)         Unit Member:             #61251

3)         EEO Contact:                        Ken Long


4)         Job vacancies filled by employment unit:

             1.             Producer

             2.            Production Assistant

             3.            Reporter/Videographer (MMJ)

             4.            Weather Forecaster / MMJ

             5.            Production Assistant


Exhibit A contains the following information for each full-time vacancy:

The recruitment source(s) used to fill each vacancy, identified by name, address, contact person and telephone number;

The recruitment source that referred the hiree for each full-time vacancy;

The total number of persons interviewed for each full-time vacancy; and

The total number of interviewees referred by each recruitment source used in connection with             each vacancy.

Exhibit A: EEO Full-Time Individual Vacancy Recruitment Forms

7)            Recruitment Initiatives:

Exhibit B contains a list and brief description of menu option activities undertaken pursuant to the FCC's EEO rules during the time period covered by this report.

Exhibit B: Activity Classifications

Activity Classification

Type of Activity

Brief Description


Participate in a Job Fair

USF Job Fair

NAB/RTNDA Career Day


Participation in Events


Establishment of an Internship Program

WWSB has established an internship program to develop talent and interest in the industry while providing students with practical work experience. Interns observe and participate in story development and newscast production in many ways, such as gathering facts for assigned stories, recording audio and video and editing material, developing preliminary rundowns, as well as on-air experience.


At WWSB we have designed programs to mentor staff members to seek and attain the skills necessary for higher positions, some examples of success stories are:






Any and all personnel within the Production and Operation departments are cross-trained in each other's positions throughout the department.

There are varying degrees of effectiveness; but each person within the department is provided the opportunity to train on the core skills needed to perform each other's jobs. This allows us to look within the department and identify early on those individuals that qualify for advancement (as positions become available) and those that may fit for promotion within our own department as well as other departments within the station (and/or station group). This cross-training also helps with the covering of shifts due to vacation, illness, family emergencies, etc. It also provides a strong motivation and efficiencies within the department, as each individual has a well rounded skill base and working knowledge of each other's function within the department.


Senior level personnel (Directors, Production Editors, Production Coordinators, Media Controllers) within the Operations and Production departments are required to have extensive knowledge and practice for every functional position below them (Production Assistants) within the Department. They are also required to train those individuals below them and new hires as well as continue to train them as new equipment and procedures are adopted.

This results in a comprehensive training schedule (as people train for their primary function) to allow them to sample the other positions. Then the cross-training schedule is implemented. These cross-training measures are "refreshed" on a regular basis, by shifting schedules to maintain hands-on experience.

As future opportunities arise; those individuals within the Production and Operations Department - already have the proper skills, working knowledge and functional practice to qualify for potential advancement in most situations.

News Department


Each member of the news team is enabled to cross-train on various areas of the newsroom including, photography, editing, producing, reporting, anchoring and working on the assignment desk.  Each employee is trained by the employee in the current position and then is allowed to work in that position during opportunities of that position being vacated.  Each employee then is coached and evaluated on their performance in that position and then is considered, should they apply, for that position, should the position become vacated due to resignation or termination.




The Sales Department has and does training on a regular basis.  Borrell, Dale Carnegie, Wide Orbit, Marketron, and Scarborough to name a few.  We also assign projects to different AEs to run or help administrate. Through these efforts all of the AEs are subjected to leadership responsibilities. This regular exercise, I believe, maintains the constant effort of training these people to assume managerial duties at any given time.


WWSB airs EEO outreach statement daily.

The following second EEO outreach statement runs on WWSB air daily: WWSB is an equal opportunity employer. We are dedicated to providing broad outreach regarding job vacancies at the station. We seek the help of local organizations in referring qualified applicants to our station. Organizations that wish to receive our vacancy information should contact Human Resources at WWSB by calling 941-552-0777.


An EEO outreach statement is posted on WWSB's website.

The following statement is posted on WWSB's website (www.wwsb.tv): WWSB, an equal opportunity employer, is dedicated to providing broad outreach regarding job vacancies at the station. We seek the help of local organizations in referring qualified applicants to our station. Organizations that wish to receive our vacancy information should contact Human Resources at WWSB by calling 941-552-0777.

For "Activity Classification" use numbers "1" through "16" with the following:

  1. Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions;
  1. Hosting of at least one job fair;
  1. Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities;
  1. Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues;
  1. Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment;
  1. Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e. outreach that is not primarily directed to providing notification of specific job vacancies);
  1. Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting;
  1. Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions;
  1. Establishment of a mentoring program for station personnel;
  1. Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting;
  1. Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting;
  1. Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose members of the public about employment opportunities in broadcasting;
  1. Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting;
  1. Provision of training to management level personnel as to methods of ensuring equal opportunity and preventing discrimination;
  1. Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions;
  1. Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.
Copyright 2010 Southern Broadcast Corp of Sarasota All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Right Now











Send your photos & videos to Pix@MySuncoast.com and you could be featured on ABC 7 & our website.