Tax holiday and deep discounts attracting back to school shoppers

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SARASOTA, Fla. – The back to school season has officially begun with three days of tax free shopping taking place this weekend. From clothing and school supplies, to computer gear, electronics and more, shoppers will find deals at retail stores across Florida.

With less than 4 weeks until school starts, parents are stocking up on all the necessities.

Click here for a full list of items exempt from sales tax during the holiday

"Most of it is right now just because everything's a little bit cheaper and when we have two the savings adds up," says Greg Sanders, a shopper from Bradenton.

The annual tax free holiday covers three primary categories: school supplies, clothing and electronics. Items less than 15 dollars each, including notebooks, paper, pens, and pencils are tax free. Clothes and shoes that are less than one hundred dollars each, and computers, printers and cables are all included.

"We've got the whole list here from the teacher, and I'm a teacher too, so I know how busy it can be this time of year,” says Sarah Orcutt, a shopper from Manatee County. “I thought I would take advantage of the tax free days."

To make it easy for shoppers, stores like Target provide school supply lists specific to local schools, and use clear signage guiding shoppers to the right sections.

"We want to make sure we prepare our community with all the tools necessary for going back to school so we have different sections within the store,” says George Papadeas, an Executive Team Lead at Target. “We have our back to school section; back to college as well."

The savings don't stop at tax free, with stores offering even deeper discounts in an effort to lure shoppers.

"With the tax free holiday offer and several coupons, we saved substantially more," Orcutt says.

If you add store-provided coupons, manufacturer's coupons and store app deals, you could save nearly 30 percent on some purchases. For avid couponers, the savings all add up.

The tax free weekend wraps up on Sunday, August 3rd.