Jul. 24, 2014 11:36 am
Question
Welcome!
|
||
Logout|My Dashboard

120 Sports Makes Its Debut

Print
Font Size:
Default font size
Larger font size

Posted: Wednesday, June 25, 2014 2:17 pm

[STK]

[IN] ENT SPT TVN MEN MLM ADV SMD

[SU]

TO ENTERTAINMENT, AND SPORTS EDITORS:

120 Sports Makes Its Debut

CHICAGO and NEW YORK, June 25, 2014 /PRNewswire/ -- The historic debut

of 120 Sports (120Sports.com) happens today as the first-of-its-kind

network partnership involving multiple leagues and media properties

begins its seven-day-a-week live broadcast programming at 6:00 p.m.

(ET). The 120 Sports app is available now as a free download from the

Apple App Store on iPad, iPhone and iPod touch.

This new network was born from a never-before-seen consortium of media

companies and content creators, including Time Inc./Sports

Illustrated, Chicago-based digital sports media company Silver

Chalice, MLB.com, the NHL, the PGA Tour, NBA, NASCAR and leading

collegiate conferences via Campus Insiders (a joint venture between

IMG College and Silver Chalice). The group will bring together

unprecedented marketing prowess with the immediate ability to reach

tens of millions of consumers through its varying collective of web,

mobile and social distribution platforms.

RE-IMAGINED BROADCAST PRODUCTION

From its newly built production facility in Chicago, this

state-of-the-art video and data product is developed natively for the

digital devices consumers use most. Named 120 Sports for its concept

of offering original sports broadcast production in a newly

conceptualized two-minute format, the network's daily live broadcast

will include hosted programming delivering timely narratives of the

stories across every sport, featuring breaking news, video highlights

and live look-ins, all integrated with social conversation, expert

analysis and a new production style focused on the digital generation.

NEXT GEN USER INTERACTIVITY

The 120 Sports product boasts an all-encompassing multimedia

experience through a new platform built by MLBAM to intuitively

integrate video and data in ways consumers have never experienced. It

allows users to customize their 120 Sports live experience based on

topical preferences and receive up-to-the-moment alerts when a chosen

subject matter hits the news cycle. These newly-developed Data Cards

will feature the interaction of data, social sharing capabilities,

live play-by-play access, photos, game and player stats and have been

built for fluid navigation with easy-to-use controls while leaving the

live and on-demand viewing experience uninterrupted.

LAUNCH PARTNERS DRIVE INNOVATION

GEICO, Nissan, Transamerica and Verizon Wireless are the official

launch partners for 120 Sports. These four brands share the network's

passion for finding unique ways to connect with a new generation of

sports fans and a vision to provide content to this audience in a

fresh, innovative format. Branded messaging for each launch partner

will be created in real time and organically integrated into the hot

topics of the 120 Sports viewing experience each day. Original branded

features will also be intuitively published at contextually relevant

times throughout the programming.

A FORMIDABLE TALENT LINEUP

A growing team of established and up-and-coming, digitally driven

hosts, co-hosts, update reporters and analysts will be the face and

voice of 120 Sports. The line-up includes former ESPN host Michael

Kim, two-time Super Bowl champion Bryant McFadden, former Pro Bowl

fullback Ovie Mughelli, former NBA All-Star Antoine Walker and former

MLB All-Star pitcher Danny Graves. Additional talent from partners

such as Sports Illustrated will contribute to 120 Sports programming.

The complete roster of 120 Sports talent can be found at

120Sports.com.

"120 Sports has been years in the making, and as digital media

consumption continues to grow, the time is right to launch a network

that provides sports fans with a new way to consume their sports news

and entertainment," said 120 Sports president Jason Coyle. "120 Sports

will keep fans up-to-date on all sports as they happen, when and where

they want it and at the pace they demand."

A Web-based 120 Sports experience also debuted today at 120Sports.com

and across partner mobile and web destinations. An Android version of

120 Sports will be available through Google Play on Monday, July 14.

About 120 Sports:

120 Sports is a first-of-its-kind network partnership involving

multiple leagues and media properties created for the digital

generation and the devices it uses most. In 120 Sports, today's fans

will have access to unauthenticated video programming through a new

platform built to intuitively integrate video and data in ways they

haven't experienced before. Equity partners in 120 Sports include Time

Inc. /Sports Illustrated, MLBAM, the NHL, the PGA Tour, Campus

Insiders and Silver Chalice.

To learn more about 120 Sports, visit http://www.120sports.com or

follow us on Facebook https://www.facebook.com/120Sports and Twitter

https://twitter.com/120Sports.

SOURCE 120 Sports

-0- 06/25/2014

/CONTACT: Scott Novak at scott_novak@timeinc.com, 212-522-2687; Matthew Gould at Matthew.Gould@mlb.com, 212-485-8959; Nirva Milord at nmilord@nhl.com, 212-789-2123; Emigdio Gamboa at egamboa@120sports.com, 312-999-6789

/Web Site: http://www.120sports.com

CO: 120 Sports

ST: Illinois New York

IN: ENT SPT TVN MEN MLM ADV SMD

PRN

-- NY57505 --

0000 06/25/2014 18:17:00 EDT http://www.prnewswire.com

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

Online poll

Do governor candidates Charlie Crist or Rick Scott have your trust?

A Quinnipiac University poll found that only 39% of those polled say they thought Crist is honest, and only 40% said Scott is.

Total Votes: 116

Loading…

SUBMIT PHOTOS & VIDEOS | VIEW ALL PHOTOS & VIDEOS

Send your photos & videos to Pix@MySuncoast.com and you could be featured on ABC 7 & our website.