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World Cup: SESC keeps the ball moving with art, music and other Brazilian expressions

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Posted: Wednesday, July 2, 2014 4:33 pm





World Cup: SESC keeps the ball moving with art, music and other

Brazilian expressions

SAO PAULO, July 2, 2014 /PRNewswire/ -- On days without games (July

2nd and 3rd), the ball is still rolling on the field in Brazil with

exhibits, programs and sporting activities at SESC SP, a non-profit

public-private organization oriented to promoting social well-being.

Taking its inspiration from soccer itself, SESC is presenting the

exhibits Musica de Chuteiras, which compiles the musical history of

World Cups (the anthems of the teams, of FIFA, as well as musical hits

and even the vuvuzela), and Futegrafias, an exhibit by photographer

Caio Vilela, who has captured scenes of street soccer in 27 Brazilian


A few minutes from the Arena where the Cup had its opening

match, SESC is hosting the exhibition Amazonia Mundi , which offers an

immersion in the environmental and social reality of the world's

largest tropical rainforest. Taking up more than 1,200m (located in

an environmentally protected area), the exhibit brings together

installations, murals, photos, videos and settings with stories,

legends and myths from the region. The Brazilian identity is also

represented at the exhibit O Brasil na Arte Popular, with works by 51

artists from 12 states. The show presents works with themes

encompassing the everyday, festive and imaginary activities of the

Brazilian people.

People and their environment are also the subject of the

exhibit Retumbante Natureza Humanizada.  An unprecedented sample of

the photographic work of Luiz Braga about Para (a region of the Amazon

Forest), it presents 160 images (from 1976 to 2014), ranging from

saturated colors to expressionism in black and white, among portraits,

experiments and scenes of daily life. Another highlight is the

exhibit Grimm Agreste, which puts together original versions of the

tales of the Grimm Brothers with literatura de cordel, the rhyming

folklore of Brazil's Northeast.

At its 33 units, SESC also offers a variety of sporting activities,

including soccer (with more than 85,000 students matriculated and a

regular movement of 400,000 people per week).  For the World Cup, SESC

has arranged lectures given by former players, workshops, debates and

interactive activities such as 'footbubble' (giant inflatable bubbles

in which participants enter and play a match) and 'footgolf' (a

combination of miniature golf and soccer), etc.

With a public-private management model, (with funding provided by a

mandatory fee collected on commerce, and independent administration),

SESC SP has more than 2 million registered members (81% with a monthly

income of up to three times the minimum wage). "We are an educational

institution, with an approach based on training the individual through

culture, physical activity, recreation and appropriate life guidance

on nutrition and health," says Danilo Santos de Miranda, Regional

Director of SESC SP. Since the 1990's, this model has been attracting

artists and intellectuals from all around the world (such as France,

Germany, England, Spain, the U.S.). For nearly 30 years, SESC has

offered enviable international programming that has changed the

cultural life of Sao Paulo, hosting artists like Olafur Eliasson,

Isaac Julien, Bob Wilson, Jane Birkin, Christian Boltanski, Peter

Brook, Marina Abramovic, Roman Polanski, Yann Tiersen, Lou Reed,

Domenico de Masi, Edgar Morin and Jose Saramago.

Grupo Fundamento Ana Cristina Pessini apessini@fundamento.com.br  (+55

11) 5095-3894


-0- 07/02/2014


ST: Brazil




-- BR62344 --

0000 07/02/2014 20:33:00 EDT http://www.prnewswire.com

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