Walden Media And Weinstein Company Partner With NEA's Read Across America To Launch "Ticket To A Better World" Benefitting Children's Literacy

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Posted: Wednesday, August 27, 2014 3:00 pm

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[IN] ENT EDU FLM

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TO BUSINESS, EDUCATION, AND FILM EDITORS:

Walden Media And Weinstein Company Partner With NEA's Read Across

America To Launch "Ticket To A Better World" Benefitting Children's

Literacy

LOS ANGELES, Aug. 27, 2014 /PRNewswire/ -- As part of its continuing

efforts to promote literacy and in order to provide books to those

children in America most in need, Walden Media and the Weinstein

Company (TWC) have partnered with the National Education

Association's Read Across America to launch the "Ticket to a Better

World" initiative.  Fifty cents of each The Giver movie ticket sold

during Labor Day Weekend will be donated to the Ticket to a Better

World initiative to raise up to a quarter of a million dollars to buy

books for those children most in need.

Walden Executive Francis X. "Chip" Flaherty stated, "The Giver affirms

our belief that individuals must have the freedom to pursue and

fulfill their dreams.  That freedom is precisely the gift that reading

and literacy provide.  Every time you put a book in the hands of a

child, you unleash the power of imagination and hope that can change

the world.  We are honored to partner with Read Across America to

launch the 'Ticket to a Better World' campaign and get books into the

hands of kids who need them the most."

"Books open the floodgates to understanding and to learning," says

Anita Merina, national coordinator of NEA's Read Across America. "This

generous initiative will help us bring books like The Giver, onto the

shelves and into the lives of so many children. At a time when access

to books is so critical in the learning life of a child, this

initiative is very exciting indeed."

Commented TWC Co-Chairman Harvey Weinstein, "Behind this incredible

movie that TWC and Walden are so proud of is one of the most beloved

books of our time. Joining forces with the NEA's fantastic Read Across

America initiative is a perfect opportunity to support the cause for

literacy behind the powerful name of The Giver."

To donate, visit www.NEA.org/ReadAcrossAmerica

About Walden Media : Walden Media creates entertainment for the whole

family through successful movies, award-winning books, and acclaimed

television programs. A Walden Media production celebrates a great book

well told, a great life well lived, or an exploration that expands

present possibilities - all while inspiring and entertaining its

audience. Past award-winning films include: "The Chronicles of Narnia"

series, the "Journey to the Center of the Earth" series, "Nim's

Island," "Charlotte's Web," "Bridge to Terabithia," "Holes," "Amazing

Grace," and the Sundance Audience Prize Winning documentary "Waiting

for 'Superman."

Walden Media recently released "The Giver" - a feature co-production

with The Weinstein Company, which opened in theaters nationwide on

August 15th. The highly anticipated adaptation of Lois Lowry's novel

stars Meryl Streep, Jeff Bridges, Brenton Thwaites, Alexander

Skarsgard, Katie Holmes, Odeya Rush and Taylor Swift.

Walden is also producing Universal Pictures' dramatic

adventure/thriller "Everest" starring Jake Gyllenhaal, Josh Brolin,

Jason Clarke, Keira Knightley, John Hawkes, Sam Worthington, Emily

Watson and Robin Wright. Walden is producing with Universal, Working

Title and Cross Creek Pictures.

For more information please visit www.Walden.com/tickettoabetterworld/

About The Weinstein Company: The Weinstein Company (TWC) is a

multimedia production and distribution company launched in October

2005 by Bob and Harvey Weinstein, the brothers who founded Miramax

Films in 1979. TWC also encompasses Dimension Films, the genre label

founded in 1993 by Bob Weinstein, which has released such popular

franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and

Dimension Films have released a broad range of mainstream, genre and

specialty films that have been commercial and critical successes.

During Harvey and Bob's tenure at Miramax and TWC, they have received

348 Oscar nominations and won 82 Academy Awards.

About NEA's Read Across America: The National Education Association is

building a diverse nation of readers through its signature program,

NEA's Read Across America. Now in its 19th year, this year-round

program focuses on motivating children and teens to read through

events, partnerships, and reading resources. The National Education

Association is the nation's largest professional employee

organization, representing more than 3 million elementary and

secondary teachers, higher education faculty, education support

professionals, school administrators, retired educators, and students

preparing to become teachers.

For media inquiries please contact:

Lesley Burbridge Rogers & Cowan 310.854.8170

LBurbridge@RogersandCowan.com

Tracy Cole Rogers & Cowan 310.871.8349 TCole@RogersandCowan.com

SOURCE Walden Media

-0- 08/27/2014

/Web Site: http://www.walden.com

CO: Walden Media; Weinstein Company; National Education Association

ST: California

IN: ENT EDU FLM

SU: CHI CSR

PRN

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