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Scripps hires J.B. Kropp as VP of digital strategy and business development

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Posted: Tuesday, June 24, 2014 8:00 am





Scripps hires J.B. Kropp as VP of digital strategy and business


CINCINNATI, June 24, 2014 /PRNewswire/ -- Entrepreneurial leader and

social media marketing expert J.B. Kropp has joined The E.W. Scripps

Co. (NYSE: SSP) as VP, digital strategy and business development,

effective June 23. In this new role, he will oversee the company's

digital entrepreneurs-in-residence team and will work with the digital

leadership team to build and execute upon the company's long-range

digital strategies.

Kropp is a widely respected digital media executive with deep

experience in social media marketing and startup creation. His

background spans more than 16 years of product development,

operations, and strategic leadership in early-stage advertising and

marketing companies.

"J.B. is such a great fit for Scripps," said Adam Symson, chief

digital officer for Scripps. "With our aggressive digital media

strategy, we needed a true innovator who could lead new business

development from its conceptual design, through development and all

the way through execution to long-term stability. I firmly believe

that his experience on both the creative and strategic sides will help

us drive significant and exciting business and product development."

With more in the pipeline, Scripps already has an expanding collection

of local and national digital journalism and information businesses,

including national video news network Newsy, national weather

emergency app StormShield, political reporting blog and podcast

DecodeDC and local youth sports resource Youthletic.com.

Prior to joining Scripps, Kropp was involved with two digital media

powerhouses - working as an executive at Twitter with its client

Procter & Gamble. He helped P&G develop social media marketing

frameworks for its global brands. Before that, he was one of the

founders of Vitrue, a social media management platform recently

acquired by Oracle. And he was an early executive who helped launch

and grow the digital sharing and data company ShareThis.

A Cincinnati native, Kropp is well known in the local startup

community. He is one of the founders of the The Brandery, the

Cincinnati accelerator that has helped launch successful startups

including FlightCar, ChoreMonster, Roadtrippers, Frameri, Sqrl, TapFit

and Ahalogy. He is an entrepreneur himself, having founded

SmartyTags.com, GoBigRecruiting.com, and George Remus Whiskey.

Kropp holds a Bachelor of Science degree from Denison University and

serves on the board of directors for Artswave, Starfire Council of

Greater Cincinnati and Starfire U. He is also a member of the Greater

Cincinnati Venture Association and an Advisory Board member for a

number of startups.

About Scripps    The E.W. Scripps Company (www.scripps.com) serves

audiences and businesses through a growing portfolio of television,

print and digital media brands. Scripps owns 21 local television

stations as well as daily newspapers in 13 markets across the United

States. It also runs an expanding collection of local and national

digital journalism and information businesses including online

multi-source video news provider Newsy. Scripps also produces

television programming, runs an award-winning investigative reporting

newsroom in Washington, D.C., and serves as the long-time steward of

one of the nation's largest, most successful and longest-running

educational programs, Scripps National Spelling Bee. Founded in 1879,

Scripps is focused on the stories of tomorrow.

Photo - http://photos.prnewswire.com/prnh/20140623/120626

SOURCE The E.W. Scripps Company

-0- 06/24/2014

/CONTACT: Carolyn Micheli, The E.W. Scripps Company, 513-977-3732, carolyn.micheli@scripps.com

/Photo: http://photos.prnewswire.com/prnh/20140623/120626

PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.scripps.com


CO: The E.W. Scripps Company

ST: Ohio




-- CL55339 --

0000 06/24/2014 12:00:00 EDT http://www.prnewswire.com

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