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Regal Entertainment Group and Tostitos Ask Consumers to Share Their Cheesiest Selfies to Win a VIP Weekend in Hollywood

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Posted: Wednesday, July 2, 2014 4:30 pm





Regal Entertainment Group and Tostitos Ask Consumers to Share Their

Cheesiest Selfies to Win a VIP Weekend in Hollywood

KNOXVILLE, Tenn., July 2, 2014 /PRNewswire/ -- Regal Entertainment

Group (NYSE: RGC), a leading motion picture exhibitor owning and

operating the largest theatre circuit in the United States, announced

today their nachos now feature Tostitos chips. In celebration of this

new partnership, Regal and Tostitos are searching for the cheesiest

selfies through the Regal Cheesie contest.

Now through August 11, fans can submit their cheesiest selfies on or by hashtagging their Instagram or Twitter pictures

with #RegalCheesieEntry. The winner will be crowned "The Royal

Cheesie" and be flown to Hollywood, VIP style, for a weekend of royal

treatment.  Regal Crown Club members will also be able to receive

special rewards in celebration of this promotion.

"Regal is pleased to provide guests with a better nacho experience by

adding Tostitos chips.  This new partnership brings in new social ways

of connecting with consumers beyond the movie screen through relevant

and exciting content.  Let's face it-selfies are a bit cheesy, but

always fun!" said John Curry, senior vice president of food service at

Regal Entertainment Group.

Regal and Tostitos will be reaching consumers through Facebook,

Twitter and Instagram posts. The contest will also be announced

through Regal's weekly Youtube show "The Trailer" and will regularly

feature fans' cheesiest pictures throughout the duration of the


About PepsiCo: PepsiCo products are enjoyed by consumers one billion

times a day in more than 200 countries and territories around the

world. PepsiCo generated more than $66 billion in net revenue in 2013,

driven by a complementary food and beverage portfolio that includes

Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's

product portfolio includes a wide range of enjoyable foods and

beverages, including 22 brands that generate more than $1 billion each

in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose - our goal to

deliver top-tier financial performance while creating sustainable

growth in shareholder value. In practice, Performance with Purpose

means providing a wide range of foods and beverages from treats to

healthy eats; finding innovative ways to minimize our impact on the

environment and reduce our operating costs; providing a safe and

inclusive workplace for our employees globally; and respecting,

supporting and investing in the local communities where we operate.

For more information, visit

About Regal Entertainment Group: Regal Entertainment Group (NYSE: RGC)

operates the largest and most geographically diverse theatre circuit

in the United States and, as of June 26, 2014, operates 7,349 screens

in 574 theatres throughout 42 states along with the District of

Columbia, American Samoa, Guam and Saipan. The Company operates

theatres in 46 of the top 50 U.S. designated market areas. We believe

that the size, reach and quality of the Company's theatre circuit not

only provide its patrons with a convenient and enjoyable movie-going

experience, but is also an exceptional platform to realize economies

of scale in theatre operations. Additional information is available on

the Company's Web site at

Photo - Logo -

SOURCE Regal Entertainment Group

-0- 07/02/2014

/CONTACT: Russ Nunley, Vice President of Marketing & Communications, Regal Entertainment Group,, 865-925-9539


/Web Site:


CO: Regal Entertainment Group; Tostitos; PepsiCo

ST: Tennessee




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