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Panasonic Announces Pricing & Availability Of 2014 Life+Screen AX800 Series 4K Ultra HDTV

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Posted: Thursday, July 3, 2014 9:00 am | Updated: 9:15 am, Thu Jul 3, 2014.

[STK] OTC-PINK:PCRFY

[IN] CPR HRD ENT TVN

[SU] PDT

TO BUSINESS, AND TECHNOLOGY EDITORS:

Panasonic Announces Pricing & Availability Of 2014 Life+Screen AX800

Series 4K Ultra HDTV

NEWARK, N.J., July 3, 2014 /PRNewswire/ -- Panasonic, a leader in

connected HDTVs, announced pricing and availability of its 2014

Life+Screen AX800 Series 4K Ultra HDTVs.  The AX800 Series features

two screen sizes - 65-inch class, and 58-inch class and is initially

offered by www.panasonic.com.

MODEL MSRP  AVAILABILITY

TC-58AX800U TC-58AX800U  (57.5 inches diagonal)    $3,799.99  Immediate

TC-65AX800U TC-65AX800U  (64.5 inches diagonal)  $4,499.99    Immediate

The AX800 Series combines "Beyond Smart" features and supreme picture

quality in a cutting-edge design.

Stunning Picture Quality The Life+ Screen AX800 Series features a 4K

Ultra HD panel with four times the resolution of Full-HD* and delivers

advanced image rendering performance. Panasonic imaging technologies

are incorporated into the AX800 Series to further enhance the beauty

of its 4K images.

* 4K Ultra HD resolution is 3840 x 2160 pixels

-- DCI 98% Professional Studio Color -- An improved LED backlight with

new panel filter and color range covers 98% of all professional DCI

studio standards for an exceptional TV viewing experience.

-- Studio Master Drive -- New high color-space LED backlight delivers

the color gamut level of a plasma display for more accurate color and

smoother gradation at virtually any brightness.

-- Local Dimming Pro - Achieves high contrast and rich gradation by

matching the backlight control and optimizing the brightness level to

each area. This enables deeper black expression and displays even tiny

details in dark scenes with crisp clarity.

-- 4K Fine Remaster Engine -- A dedicated image processor, delivers

beautiful pictures from virtually any source by upconverting

low-resolution images so they may be viewed in stunning 4K picture

quality. The high-performance image-processing engine processes

corrections more precisely and can refine a variety of images, such as

broadcasts, web pages, and virtually all kinds of sources, for

excellent picture quality.

-- THX 4K Certified Displays -- AX800 series presents content in Ultra

HD resolution with image clarity, bringing the entertainment

experience to life.

Beyond Smart TV Also distinguishing the AX800 Series is its Life+

Screen "Beyond Smart" feature that provides an easy-to-use interface

with a variety of functions. Building on the success of Panasonic's

"My Home Screen" personalization features introduced last year,

Panasonic Life+ Screens completely overhaul the user interface and

implement dramatic enhancements regarding learning the content

preferences of individual users, breaking different content out of its

silos, and making navigation far easier and more intuitive.

-- The new my Home Screen function offers a more intuitive and

personalized gateway allowing users to personalize their screen with

their favorite apps and content and access it all quickly and easily.

-- The new my Stream feature enables seamless, automatic content

recommendation. Panasonic Life+ Screens learn user preferences and

automatically recommend content that is targeted to each person.* By

using the my Button on the Touch Pad Remote, the TV conveniently

learns the user's content preferences.

-- The Info Bar quickly and conveniently displays useful information

without requiring the user to turn on the TV. A proximity sensor

coupled with Face Recognition via the AX800's built-in camera work

together to instantly and automatically display handy information such

as weather forecasts, message notifications and a clock.

-- Voice Assistant lets the user easily search for their favorite

content in a natural, conversational way.

-- my Home Cloud makes it possible to download a wide variety of

content and apps, home screen templates, and to gain access to places

for purchasing accessories via Panasonic's proprietary Cloud

Technology.

-- A new Remote Sharing feature also makes it possible to share video

memos, messages, and other information from my Home Screen through

smartphone devices while away from home.

* Internet service required. Available content may vary by product,

model, location, and may require fees. Specifications and product

information are subject to changed.  Certain recommended content may

not be available depending on graphic location, and service

subscriptions.

Future Proof The AX800 Series features 4K 60p Input designed based on

HDMI 2.0 and DisplayPortT 1.2a specifications.*  It is compatible with

copyrighted HDCP 2.2-compliant content. H.265 (HEVC) high-quality,

high-efficiency content can also be played. This opens the door to

connection with the many upcoming devices with terminals for 60p

native 4K content.**

* DisplayPort is a trademark owned by the Video Electronics Standards

Association in the United States and other countries. ** Available

content and services may vary by product, model, location, specific

conditions and may require fees.

Premium Design The AX800 Series was newly designed based on the

concept of Premium Furniture Design. This cutting-edge design concept

removes redundant elements to achieve a simple elegance, and glass and

metal materials provide an authentically luxurious touch. Together,

these elements allow the AX800 Series to blend in naturally with the

living space.

About Panasonic Consumer Electronics Company Based in Newark, NJ,

Panasonic Consumer Electronics Company is a division of Panasonic

Corporation of North America, the principal North American subsidiary

of Panasonic Corporation. The company offers a wide range of consumer

solutions in the U.S. including products from VIERA Smart Life+

Screen, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home

Audio, Cordless Phones, Home Appliances, Wellness and Personal Care

products and more. In Interbrand's 2013 Annual "Best Global Green

Brands" report, the Panasonic brand rose to number four, the highest

ranked electronics brand in the report. (http://bit.ly/19WFSpu).

To learn more about our products, visit www.panasonic.com. Follow

Panasonic on Twitter @panasonicUSA; additional company information for

journalists is also available at www.panasonic.com/pressroom.

SOURCE Panasonic

-0- 07/03/2014

/CONTACT: Chris De Maria (Panasonic), 201-348-7182, christopher.demaria@us.panasonic.com; or Jamie Hodin (Cohn & Wolfe), 212-798-9796, jamie.hodin@cohnwolfe.com

/Web Site: http://www.panasonic.com

(OTC-PINK:PCRFY) /

CO: Panasonic

ST: New Jersey

IN: CPR HRD ENT TVN

SU: PDT

PRN

-- NY62636 --

0000 07/03/2014 13:00:00 EDT http://www.prnewswire.com

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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