Crested Butte to become Bud Lite's 'Whatever' town

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Posted: Tuesday, August 26, 2014 11:04 am

DENVER (AP) — Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" — a secretive Bud Lite plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post (http://dpo.st/VLUCSW ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. Secrecy has been part of the "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

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Information from: The Denver Post, http://www.denverpost.com

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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