Station Tour

ABC 7 Facility

ABC 7 Building

The ABC 7 studios are centrally located in the heart of the Suncoast in downtown Sarasota at the corner of 10th Street and Lemon Avenue.

The building was completed in November 2001 and the location was chosen because of its ideal proximity to Manatee, Sarasota and Charlotte Counties and their cities of Bradenton, Venice, Palmetto, Port Charlotte and North Port.

Only minutes away from I-75, our news crews are positioned to respond to breaking news as well as gathering news in your backyard.

The building houses state-of-the art digital technology for the ultimate in news gathering and delivery capabilities.

ABC 7 Studios

WWSB Studio

The ABC 7 newscasts are broadcast live from our 10th Street Sarasota location.

The studio is designed to adapt to all types of news and production environments both over the air and on the web.

A variety of newscast are done live here as well as commercial, promotion and community affairs productions.

Cameras are operated robotically symbolizing a new trend in the industry.

ABC 7 Newsroom

The Newsroom is where ABC 7's reporters, anchors, producers and editors work each day putting together the Suncoast news stories that you see on all of our newscasts.

Each work station features state of the art newsgathering software that coordinates the flow of information, video and graphic elements seamlessly for on-air presentation of via one of our digital products.

It is also where our Assignment Manager is stationed to monitor television news, police scanners, social media outlets (Facebook, Twitter, Google Plus and more) and check press releases that are faxed and emailed to the station.

Production Control

WWSB Production Control

The Production Control Room is where the Director, Audio Operator, and Newscast Producer work during each of our live newscasts.

From this location, all the elements of the newscast are put together into the format you see when you watch the news.

These elements include: studio cameras, edited video playing on a digital server, live video from reporters out in the community, audio, graphics, user generated content and tower cam.

Master Control

WWSB Master Control

Master Control is the nerve center of the entire television station.

This is where all satellite feeds, videos, commercials and programs come into the building and are then broadcast out to viewers on our signal or via our digital/web products.