SARASOTA - A new campaign kicked off Thursday to help boost the local economy.  It's called Sarasota Tomorrow.

Businesses, citizens and government are working together on a 5-year plan.  Organizers say because of the soft economy, local groups need to join forces now, so Sarasota can thrive in the future.

"We need to find a way to bring better jobs, jobs that pay better.  We need to create environmentally-friendly businesses in Sarasota, and that's what this campaign is all about," says Pam Truitt, former president of Sarasota Chamber of Commerce.

The group has started a website that details the project and how you can help.  They want your input at www.sarasotatomorrow.org.